Pingyao Festival Palace

Pingyao Festival Palace is located in the northwest corner of Pingyao Ancient City that used to be an old diesel engine plant. Covering an area of 11,000 square meters, it has one open-air theatre and five cinema auditoriums that can accommodate a total number of 2,200 seats. All cinemas are equipped with internationally standard digital video projector that supports films in 3D and 4K. Among them, the open-air theatre, with 1,500 seats, is named after Jia Zhang-ke’s film PLATFORM. And the 500-seat multi-purpose auditorium is named after the famous Chinese director Fei Mu’s master piece “SPRING In A SMALL TOWN” in honor of his artistic achievement in the history of Chinese cinema. Pingyao Festival Palace also offers a wide range of commercial services and supporting facilities, including bars and restaurants, forum, exhibition spaces, VIP rooms, press center, accreditation center and etc.

As the main venue for the Pingyao International Film Festival, Pingyao Festival Palace is also open to the public throughout the year with current movie releases. In addition, it presents a series of carefully curated programs on a regular basis, including “Pingyao Special Presentations” for special film screenings, “Pingyao Voice” for academic talks and forum, and “Pingyao Scope” for contemporary exhibitions. It aims to create an iconic public space for rich artistic and multicultural experiences.

Pingyao Festival Palace address: No. 153 Xi Da Jie (West St), Pingyao Xian, Jinzhong, Shanxi, China, 031100

1. Information & Service

Buy ticket and information inquiry.    

Address: West Street, Pingyao Ancient City (just outside Pingyao Festival Palace)

2.  JIANG HU Restaurant

The official restaurant for Welcome Dinner, Celebration Dinner, and other official banquets. Open daily to public, accept reservation for private entertaining.

3. Tickets & Accreditations

For ticket affairs, information inquiry, and for the festival badge collection. 

4. THE SHOW MUST GO ON VIP Lounge (by Mr.Tipsy)

The festival’s VIP lounge, with two independent spaces, is named after The Show Must Go On (“Jianghu Ernv” in Chinese), the last production undertaken by China’s master-director FEI Mu, in honor of him. The film was eventually completed by director ZHU Shilin in 1952 and produced by Hong Kong Dragon-Horse Film Company.

The VIP lounge holds official party and gathering, open daily to public with bar and snacks, accept reservation for private entertaining.

5. Foyer/Pingyao Corner

There is an official selection’s poster exhibition in the surrounding. This is also the venue for live streams of main festival events, promotional activities, “School Day” activities, and filmmakers parties at night.


Venue for academic activities (i.e. masterclass, forums and dialogue) There is a retrospective exhibition in the surrounding.


A 500-seat cinema named “Spring in a Small Town”, named after the classic work by Chinese director Fei Mu, in his honor. The film was selected as one of the 10 classics in the 90-year history of Chinese film. The Hong Kong Film Awards Association also named it the greatest Chinese film ever made.

8. Atrium

The Atrium has four screening halls (Screening Hall 1-4), transformed from old diesel engine factory plants. The cinema supports 3D and 4K films. Café, bar and snacks are provided in the public area. There are market retails, bookstore, reading area and gift shop on the first and second floor. Life Mimosa Bistro is a canteen for Cantonese food.

The Industry Center is located at the far end of the Atrium, open only to guests with industry badge.


This open-air cinema that accommodates 1,500 audience is named after JIA Zhang-ke’s film Platform (2000) which was partly filmed in Pingyao. The cinema has views of the 2,700 ancient city and features a design concept that combines elements of traditional Chinese theater with those of Western theater. “Pingyao Moon” and “Gazebo” both offer unique viewing experiences. The screenings are of a high quality with professional subtitles and stellar sound.

10. Press Center

Festival press office, with the venue to host press conferences and photo-call. Working area provided for domestic and international press.

11. New Wave Bookstore 

Boutique bookstore for films, literature and visual arts.

History of Pingyao Festival Palace

●  1920

In the 9th year of the Republic of China, SUN Xi-fa, who was from Jiao He Town, Bo Tou City, Hebei Province, along with LIU Yu-zhou, LIU Yu-zhang, SONG Shu-yuan, established the “Juxing Iron Factory” on West Street in Pingyao Ancient City.

●  1948

In July of the 37th year of the Republic of China, Pingyao was liberated. With the support of the government, “Juxing Iron Factory” was renamed “Yuji Iron Factory” in 1949.

●  1970

In early 1970s, “Yuji Iron Factory” was renamed “Jinzhong Diesel Engine Factory”.

●  1994

In June 1994, “Jinzhong Diesel Engine Factory” was closed, and Jinzhong Machinery Manufacturing Co., Ltd. was established with the approval of the Jinzhong Prefectural Administrative Office. Due to restrictions from traffic and cultural relic conservations, the operation of the company began to face difficulties.

●  2001

The first Pingyao International Photography Festival opened on site of the old diesel engine factory, and the site became the main exhibition center for the annual photography festival.

●  2016

On September 9th, filmmaker JIA Zhang-ke and his team signed with the government of Jinzhong City and Pingyao County a Cooperation Framework Agreement on Pingyao International Film Festival. Both parties reached an agreement to build a festival palace and an industrial zone on the site of the old diesel engine factory, as the main venue of the annual film festival.

●  2017

In October, the renovation and new construction project for the festival palace was completed, and the old site of diesel engine factory was officially named “Pingyao Festival Palace”. The new site is designed by the Architectural Design and Research Institute of Tsinghua University, with the goal of preserving the original industrial style and historical characteristics in mind.

   On October 28th to November 4th, the inaugural edition of Pingyao Crouching Tiger Hidden Dragon International Film Festival was successfully taken place. Filmmakers and audiences from around the world gathered in the Pingyao Festival Palace, celebrating the achievements of international cinema while enjoying the unique artistic experience provided.

●  2018

Pingyao Festival Palace opened to the public before Chinese New Year. Apart from screening newly released theatrical movies, it regularly organizes curated programs, including “Pingyao Special Presentations” for special film screenings, “Pingyao Voice” for academic talks and forum, and “Pingyao Scope” for contemporary exhibitions. It aims to create an iconic public space for rich artistic and multicultural experiences.